# Pattern Automation — Brand guidelines (creator kit)

## In one line
Neuro OS is how teams manage AI agents for real work.

## Messaging
- **Ambition:** Help your audience build companies that run on agents.
- **Product:** An operating system for teams of AI agents (org chart, goals, budgets, approvals, rhythms, activity record).
- **Evidence:** Show your own run — org chart, tasks, costs, approvals, and what broke.

## Name
- Company: **Pattern Automation** (two words, capital P and A)
- Product: **Neuro OS** (space, capital N and OS)
- Mark: the **PA** stroke monogram
- Avoid: PatternAutomation, pattern automation, PATTERN AUTOMATION

## Logo
- Use the supplied files as they are.
- White mark on dark backgrounds; ink mark on light backgrounds.
- Do not fill, outline, rotate, stretch, or recolor the mark.
- Clear space around the mark ≈ the width of the “A” stroke.
- Below ~24px, prefer the mark alone (no wordmark clutter).
- Do not use agent characters as logos or buttons.

## Files
- `logos/pa-mark-white.svg` / `.png` — for dark backgrounds
- `logos/pa-mark-ink.svg` / `.png` — for light backgrounds
- `logos/neuro-mark.png` — Neuro app mark (transparent)
- `logos/neuro-symbol.svg` / `.png` — Neuro symbol
- `thumbnails/` — YouTube templates 1280×720 (example + blank)
- `characters/` — 18 agent characters, 360×360 transparent PNG

## Agent characters
- In Neuro OS storytelling, the capsule character stands for an **agent**, never a person, logo, or UI button.
- Give each agent one palette and keep it for the whole video.

## Color
| Token | Hex |
|-------|-----|
| Ink | `#0A0A0A` |
| Charcoal | `#141413` |
| Graphite | `#52585D` |
| Aluminum | `#A8AEB2` |
| Stone | `#E5E5E5` |
| Parchment | `#FAFAFA` |
| Bond | `#FFFFFF` |
| Running | `#2563EB` |
| Queued | `#F59E0B` |
| Done | `#22C55E` |
| Blocked | `#DC2626` |
| In review | `#7C3AED` |
| Idle | `#A8AEB2` |

## Type
- **Inter Tight** — titles
- **Inter** — body
- **JetBrains Mono** — machine-written text

## Voice
- Direct. Operator-first. Never decorative for its own sake.

## Disclosure
If you received kit access, early product access, payment, or free services from Pattern Automation, say so in the video and description.

## Official links
- Website: https://www.patternautomation.com/pattern-automation/
- Neuro OS: https://www.patternautomation.com/pattern-automation/neuro-os-2/
- Docs: https://www.patternautomation.com/pattern-automation/docs/
- LinkedIn: https://www.linkedin.com/company/pattern-automation/
- Instagram: https://www.instagram.com/patternautomation
- GitHub: https://github.com/PATTERN-AUTOMATION-LAB
- Community: https://t.me/patternautomation
- Brand kit: https://www.patternautomation.com/pattern-automation/brand/kit/