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What is agentic commerce?
Agentic commerce is shopping and checkout mediated by AI agents — discovering products, comparing offers, and purchasing on behalf of users or businesses — with trust, payment authorization, and merchant integration as first-class problems.
In depth
ChatGPT Shopping, Google AI Mode, and checkout APIs point to a shift: buyers delegate discovery and comparison to agents. Agentic commerce means agents that browse catalogs, read reviews, negotiate bundles, and initiate payment — not only recommend links.
For businesses, the flip side is being machine-readable: structured product data, clear policies, citation-friendly specs, and APIs agents can trust. AI search analytics tracks how models cite and recommend your offers.
Risks: unauthorized purchases, wrong SKU, fraud. Mitigation mirrors enterprise agents — Ask before pay, spend limits, merchant allow-lists, receipt logs.
B2B agentic commerce looks like procurement agents comparing vendors, drafting POs, and routing approval — same governance pattern as customer support agents.
Examples
- Consumer — assistant compares laptops and checks out with user approval
- Merchant — product feed optimized for AI shopping surfaces
- B2B — ops agent drafts PO; finance approves in Ask queue
- AI search — brand cited in ChatGPT shopping comparison
Related terms
FAQ
Should my store support agent buyers?
If AI channels drive discovery in your category, structured data and trustworthy policies matter as much as SEO once did.
Who is liable when an agent buys wrong?
Terms, approval gates, and audit trails — same as delegated human purchasers.
Run governed agent roles on a company OS — not only definitions in a glossary.