What are our brand guidelines

Principles

• Simple: help navigate complexity and remove friction.
• Modern: look and feel slightly ahead of the present.
• Memorable: build long-term trust and recall.

Name

Use Pattern Automation as two words in title case. Do not merge into one word, avoid ALL-CAPS lockups in prose, and reserve abbreviations like “PA” for internal or repeat audiences who already know the brand.

Color & brand accents

Use the blue / indigo / cyan system defined as CSS variables in landing.css (for example --pa-brand, --pa-brand-sky, --pa-brand-deep). Treat them as the default for CTAs, key highlights, and focus rings—avoid inventing one-off accent colors per page.

Typeface

• UI & marketing: the site’s --sans stack (system UI fonts) via landing.css—stay on that family for screens and handbook pages unless a project explicitly defines exceptions.
• Code & technical diagrams: the --mono stack (e.g. IBM Plex Mono fallbacks) for snippets, CLI, and file paths.
• Editorial: long-form marketing may introduce a complementary serif only when art direction calls for it; default remains sans for consistency with Neuro OS surfaces.